www.activepublicity.com - Frequently Asked Questions - Website Traffic Internet Marketing Promotions Visibility

Frequently Asked Questions...

Professional Website Publicity and Promotions ......
...... Making your hotel and online travel reservations website work for you.

Q. What does Active Publicity do exactly?

A. Active Publicity provides a high quality service delivering targeted customers direct to our clients and partners web site using unique research techniques. We managed and create mini websites, promote our proprietary website/s and cross-links our clients and partners.

We maintain website publicity and promotion to our clients and partners. We create mini websites and promotional pages for our client based on key phrases which will promote web site and gain extra traffic and increased sales. We design these pages to look like their home page, put them on our web server and submit them to the search engines and cross-links to our proprietary sites.

Q. So once you've submitted these mini websites and promotional pages and cross-link to our proprietary we no longer need you?

A. Once submitted, if a mini websites achieves a top 50 place in one of the search engines, there is no telling how long it will remain there. Search engines often drop web pages from their listing for no apparent reason or other new web sites may push you out of the top 50. Link to our proprietary sites will increase your website traffic.

Q. What is a mini websites and promotional pages and cross-link?

A. It's a web page designed by v using a unique content. Promotional pages are your general artwork and text from your main or home page. It will look and 'feel' like it is part of your site but will be specifically optimised for one key phrase so that it is ranked highly by a particular search engine. These mini websites, promotional pages and cross-links will market and promote each individual products and services. Some times it links to your main page of your website.

Q. Where do you put the mini websites, promotional pages and cross-link?

A. The mini websites and promotional pages are placed on our web server. It effectively becomes just a separate page on your company web site but does not affect the look or operation of the site in any way. Normally Active Publicity are the party who create the new mini websites and promotional pages on to our web server and cross-link it to our created proprietary websites.

Q. How do I choose key phrases to promote my products or services?

A. Don't worry, this is a crucial part of the program and we will work with you to ensure that your key phrases are the right ones for your product or service. In addition, we instigate research to add key phrases that customers search for which are related to your product . And finally we check that the key phrases are ones actually used by searchers when looking to buy! This is a service we believe is not offered by anyone else and yet can make all the difference between getting little and getting huge amounts of traffic. If ever there was a secret to getting traffic, this is it!

Q. I want you to submit to search engines and cross-link that are not on your list, can you do that?

A. No. Some 97% of the world's Internet traffic passes through less than 20 search engines. If we don't include the search engine in our program it's because it's not usually effective to do so. Our proprietary site is already on the search engines to help your website more visible on Internet presence.

Q. My web site is already listed in many of the search engines, what happens when you create mini websites and promotional pages and cross-link? Will they get removed?

A. No. The mini websites and promotional pages and cross-link will have a slightly different address and will not affect any listing you may currently have in the search engine. So you will effectively have your web site listed more than once in the search engine which will increase your chances of being found. It's an additional publicity and visibility.

Q. We want to design our own mini websites and promotional pages and cross-link rather than rely upon an 'outsider' to do them.

A. Sorry, this is not possible. Mini websites, promotional pages and cross-link to our proprietary sites are specifically designed around unique algorithms that are planned for each search engine. The placement and wording of the text is crucial in gaining those coveted top positions. Search engines do not care about design or marketing, only the context. Your main pages do not change.

Q. We have a theme or look to our web site that we want continued throughout to include the mini websites and promotional pages.

A. No problem. Give Active Publicity access to the artwork and text and we will endeavour to match the rest of your web site. Active Publicity however will make the final decision on doorway page content especially the text. Without this control we would not be able to guarantee your placements in the search engines.

Q. Our web site uses frames, can this be extended to the mini websites, promotional pages and cross-links?

A. No. Some search engines can't handle frames pages and you will not be listed very well, if at all. We avoid frames in order to obtain the highest placements in the search engines. We will endeavour to design the doorway / gateway pages and cross-links to reflect the overall theme or look of your frames pages using the artwork and text you supply us.

Q. Our web sites uses Shockwave, Real Audio, CGI, Shopping Carts, Java or other cool stuff. Will this cause problems in creating the doorway / gateway pages and cross-links?

A. No. We will however, need to design doorway / gateway pages that do not include any of these techniques, but your main pages can remain exactly as they were and will not be affected. Cross-links to our proprietary sites is an advantage to increase your Internet publicity.

Q. I've seen one or two other companies offer to get my web pages listed at the top of search engine listings for less, why should I use Active Publicity?

A. Absolutely true. Active Publicity is unique however in that it not only gets you into the top 30, but also undertakes research to determine which key words customers are using and focus on those. Whilst these other companies may indeed get you into the top 30 it's not much help if the key phrases you've employed are not ones that potential customers use! So you could in fact be at number 1 position in the search engines, but if the customers are not using those key phrases you might as well not exist! You won't get the traffic! Simple really isn't it? Our proprietary sites and research identifies which key words people use to find your type of product or service, we focus on those key words and YOU get all the traffic!

Q. I've seen other companies offer to submit my web pages to search engines for a cheaper price or even for free, why should I use Active Publicity?

A. These companies offer submission programs NOT promotion programs (no matter what they say). These companies will submit your web site to a list of search engines, and that's all they do. Getting listed is not enough! It's easy to get listed in a search engine but requires much more expertise to get listed where it counts - at the top! You will not get noticed otherwise. So these companies charge you for a service that achieves very little and that you could have done yourself for free. Again, our proprietary sites was created to insure increase your website traffic.

Q. I've seen other companies offer to submit my web pages to 1,900 search engines, why should I use ActiveDomain Internet Services who submit to far less?

A. Firstly, there are not 1,900 search engines on the Internet (the real number is somewhere around 400). The majority of the 1,900 are directories, registers or Free For All (FFA) sites that nobody, except those people who do the submitting, ever use. Most of these also just collect your email address in order to send you their advertising message and to sell your address on to others. This method is completely ineffective in promoting your web site and will only result in you receiving hundreds of unsolicited emails (SPAM). Active Publicity ONLY submits to the search engines that account for 97% of the world's Internet traffic, and these number less than 20! Our proprietary sites are ready to cross-link toy our site to ensure high traffic and high presence of your website.

Q. What levels of traffic will my web site attract once these mini websites, promotional pages and cross-links are indexed on the search engines?

A. Different products or services attract different levels of activity on the Internet and it's impossible to quantify these. For example you would expect more levels of traffic to a web site that sells music CD's, which has a much wider appeal, than traffic to a web site that sells bird cages. What you can expect is an increase in the level of traffic and sales as a result of high rankings in the search engines and targeted key phrases.

Q. Do you operate 'trade accounts' that settle up on say a 30 day basis?

A. No. Operating that sort of administration internationally would be extremely difficult and not cost effective. Payment must be received in advance in order to secure a place in our busy schedule. Once payment is received, work will commence at the agreed times.